M-Experiment x Sasha DiGiulian

Launch Campaign

For the launch of M-Experiment’s performance sunglasses, Tommy and Britt led the photo and video production featuring professional climber Sasha DiGiulian. Shot in rugged alpine terrain, the campaign blends athletic performance with cinematic storytelling, highlighting the precision, durability and design of the eyewear in demanding environments. The project captures the spirit of exploration and elite performance at the core of the M-Experiment brand.